Cloche hats were usually made of felt so that they conformed to the head, and were typically designed to be worn low on the forehead, with the wearer's eyes only slightly below the brim.In later years, a summer cloche might be made from sisal or straw. Cloches could also be made of beads or lace for evening wear, for cocktails, dancing or even for bridal wear.
The contemporaneous Art Deco style often influenced the outline of the brim or the style of seams. While commonly worn plain, allowing the cut and shape of a well-made hat to take precedence, a cloche could be decorated with appliqués, embroidery, jeweled brooches, scarves, fans of feathers, or similar accents.By the end of the 1920s, it became fashionable to turn the brims on cloche hats upwards. This style remained prevalent until the cloche hat went out of fashion around 1933 or '34.
Often, different styles of ribbons affixed to the hats indicated different messages about the wearer. Several popular messages included: An arrow-like ribbon which indicated a girl was single but had already given her heart to someone, a firm knot which signaled marriage or a flamboyant bow which indicated the wearer was single and interested in mingling.